Organizer

MAD STARS (Busan International Marketing Advertising Festival)

Location

Open globally, no regional restrictions

Deadline

May 25, 2026

Competition Category 

Video Advertising
Print Advertising

Finalists must plan and produce a video or print advertisement within 30 hours based on a theme revealed on-site during the final round.

Eligibility

Current undergraduate and graduate (master's) students worldwide
All majors welcome
Individual or team of up to 2 people
Students on leave, military service personnel, and those with delayed graduation are also eligible
PhD students are not eligible

Entry Fee

Application Fee: Free to apply

Final Round Registration Fee: Only applicable to finalists, KRW 300,000 per person (approx. USD 250)

Prizes/Awards

Award Setup:

Gold: 1 winner / Trophy
Silver: 1 winner / Trophy
Bronze: 1 winner / Trophy
Crystal: 3 winners / Certificate

Benefits:

Crystal and above winners receive internship opportunities at major domestic and international advertising agencies
All finalists receive participation certificates
Free access to all MAD STARS 2026 events (including Opening Ceremony, Awards, Exhibition, Conference)
Attend Young Stars networking party with jury members
Receive feedback and coaching from current professionals in global marketing, advertising, and digital fields
Gain insights into latest industry trends and innovative ideation techniques
Winning works showcased as official global promotional content, gaining international exposure

Special Note:

Accommodation, airfare, meals, and transportation costs are not provided
Participants outside Korea can advance to the final round through national preliminaries such as "Young Stars China" in each country and region

Core Introduction

Young Stars MAD Competition is the world's first global marketing and advertising competition for college students, designed to discover and nurture future creative talents and accelerate their growth on the global stage. The competition is organized by MAD STARS (Busan International Marketing Advertising Festival) and has been held since 2008, making it one of the most competitive and challenging marketing and advertising competitions for college students worldwide.

This competition provides a powerful launchpad for students pursuing careers in marketing and advertising, enabling them to challenge themselves alongside global peers and become part of a worldwide creative network. Participants not only receive feedback from international experts but also connect with emerging creators from around the world, gaining practical experience, expanding international networks, and enhancing creative capabilities.