Deadline: March 5, 2027
The One Show 2027
Comprehensive & Others / Digital & Interactive / Exhibition / Graphic Design / March / Professionals / Trophy / Certificate103 views
Organizer: The One Club for Creativity (New York, USA, nonprofit organization)
Region: International (open to creative industry professionals worldwide; award ceremony held in New York City)
Deadline:
- Entry Opens: October 27, 2026
- Super Early Deadline: October 31, 2026
- Early Deadline: December 11, 2026
- Regular Deadline: January 22, 2027
- Extended Deadline: February 12, 2027
- Final Deadline: March 5, 2027
- Results Announcement & Award Ceremony: May 2027 (during Creative Week in New York City)
Categories: Cross-disciplinary Creativity (Advertising, Design, Film, Interactive, Audio, AI, Gaming, and more)
Major categories include:
- Creative Use of AI — Groundbreaking use and integration of AI in work for brands, agencies, and individuals
- Creator Content — Work conceived and executed in partnership with individual creators, where the creator's voice, platform, or style is integral to the idea
- Film & Video — Commercial spots aired on television, in cinemas, or online
- Design & Branding — Premium design across brand and product communications, including identity, packaging, publications, and environments
- Design in Advertising — Work where design is central to the concept and execution of an advertising campaign
- Gaming — Interactive experiences that use gameplay to entertain, inform, and create community
- Experiential & Immersive — Temporary or permanent brand experiences in physical and/or digital environments
- Integrated / Omnichannel — Creative concepts and messaging unified across multi-channel campaigns
- Moving Image Craft & Production — Specialized skills in creating and producing branded content videos and commercial spots
- Music & Sound Craft — Original, licensed, and adapted music and sound in videos and commercial spots
- Print & Promotional, Out of Home, Radio & Audio-First, Social Media, and other classic media categories
- Creative Effectiveness, Creative Use of Data, Creative Use of Technology, Cultural Driver, and other impact categories
- Additional categories include Brand-Side / In-House, Branded Entertainment, Direct Marketing, Health & Wellness, Interactive, Online & Mobile, IP & Product Design, Pharma, Public Relations, and The Indies
Eligibility:
- Open to industry professionals only, including freelancers
- Student work, spec work, and non-commissioned passion projects are not accepted
- Work must have been first published or aired within the eligibility window, with proof of publication required
- Different executions of the same work may not be entered into the same category
- Each piece may be entered into a maximum of three different categories per discipline (excluding craft and innovation categories)
- Entries accepted worldwide; English translations required for non-English work
- Work produced on behalf of The One Club for Creativity and its programming is not eligible
- Agencies or individuals entering fraudulent or fake work will be banned for three years
Entry Fees:
- Charged per entry in USD, varying by discipline and deadline period (fees increase at each stage)
- Single-entry fees typically range from approximately $400–$900; series entries up to $1,100
- Integrated and special-category entries priced higher
- Full 2027 fee schedule not yet published; consult official website for current dates, fees, and categories
Prizes:
- Gold / Silver / Bronze Pencils — Icons of achievement honoring ideas distinguished by brilliance, craft, and lasting impact
- Crystal Pencil — Awarded to Best of Discipline, Best of Non-Profit, and the year's top-ranked winners
- Best of Show Pencil — The pinnacle honor, recognizing the single most defining idea of the year
- Special Awards: Creative Marketer (brand leadership), Green Pencil (sustainability), SDG Pencil (global progress), Fusion Pencil (equity and inclusion), Penta Pencil (enduring brand-agency partnership)
- Winners and judges receive a complimentary year of membership at The One Club for Creativity
- Award-winning work is publicly exhibited during Creative Week in New York City, receiving prominent global industry exposure
Description:
The One Show is one of the most prestigious annual awards in global advertising and the creative industry, organized by the nonprofit The One Club for Creativity, with over 50 years of history. Its iconic Pencil award is regarded as one of the highest honors in the creative industry, with the Crystal Pencil (Best of Discipline) and Best of Show considered the pinnacle achievements that creative professionals aspire to. The competition spans disciplines from classic Print and Film to cutting-edge categories such as Creative Use of AI, Gaming, and Creator Content, judged by a jury of over 300 global creative leaders. The 2027 edition will also debut an AI-powered feedback tool to help entrants understand how their work performed in the jury room. The award ceremony takes place during Creative Week in May 2027 in New York City, bringing together the global creative elite.
