Deadline: 30 November 2026
2nd Global Healthcare Advertising Awards (GHAA) 2026
Exhibition / Graphic Design / November / Open to All / Trophy / Certificate90 views
Organizer: Ministry of Health and Welfare (Korea), hosted; Korea Health Industry Development Institute (KHIDI), organized
Region: South Korea (open to global submissions)
Deadline: 30 November 2026 (submission period: 1 October – 30 November 2026; preliminary and final judging: December 2026; results announcement: January 2027; awards ceremony: March 2027)
Competition Categories: Two categories (each individual or organization may submit only one entry, selecting one category and one theme)
- Video
- Short-form: up to 60 seconds
- Long-form: over 60 seconds, up to 8 minutes
- Includes hospital/brand introduction videos, patient experience or treatment stories, medical technology & innovation features, advertising/PR campaigns, and social media shorts (Reels/Shorts/TikTok, etc.)
- Visual
- Photography, posters, brochures, leaflets, outdoor advertisements, brand identity (BI: logos, symbols), infographics, characters/emoticons, campaign visuals, and more
Three Themes (choose one upon submission):
- ① Care (Trust): Content highlighting health and medical services, emphasizing foundational trust in medical communication — patient/user experiences, brand value, accessibility, and information delivery
- ② Innovation: Content portraying future-oriented medical landscapes — medical technology, digital health, AI, smart healthcare, and service innovation
- ③ Connect (Connectivity): Content showing how healthcare connects people and nations — global medical cooperation, medical tourism, overseas patient access, and regional/institutional collaborations
Eligibility: Domestic and international medical institutions, related organizations (including international patient facilitators, local governments, public institutions, and other healthcare-related bodies), travel agencies, production companies, independent producers, creators, and individuals or groups of any kind
Entry Fee: Free
Prizes/Awards: A total of 10 awards will be presented:
- Minister of Health and Welfare Awards:
- Grand Award: 1 work
- Excellence Award: 2 works (1 Video / 1 Visual)
- Outstanding Award: 2 works (1 Video / 1 Visual)
- KHIDI Awards:
- Encouragement Award: 2 works (1 Video / 1 Visual)
- Association & Society Awards:
- Special Award: 3 works (1 Care / 1 Innovation / 1 Connect)
- Winner benefits: Award trophy and additional prizes; invitation to the awards ceremony at Medical Korea 2027 in March 2027 (airfare and accommodation support planned for overseas winners, details to be announced separately); exhibition and screening of winning works at the event venue with promotional support
Core Introduction: The Global Healthcare Advertising Awards (GHAA) is hosted by Korea's Ministry of Health and Welfare and organized by KHIDI, seeking outstanding video and visual advertising works on healthcare and medical services from around the world. The judging panel comprises experts from Korea and overseas in healthcare, PR, and policy sectors, evaluating entries across five criteria: ①Creativity & Originality ②Global Appeal & Reach ③Production Quality & Technical Execution ④Communication of the Theme ⑤Public Interest & Ethics. Entries must be submitted online via the official website: Video entries in commonly used formats such as MP4; Visual entries in JPG, PNG, or PDF format (multi-page works must include complete layouts). The use of generative AI tools is permitted but must comply with the competition's AI use standards. Duplicate submissions across categories or themes by the same person or organization are not accepted.
